When it comes to building an audience for any business, there are a lot of content platforms that work well. Usually, you can find a way that works best given your resources and the amount of effort you're able to put into marketing yourself. But what about those times when there is no one around? That's where being a guest on a podcast comes in. It's a great way to find new audiences and spread your influence throughout the community.
Read MoreA Look Inside the Zero Moment of Truth.
Read MoreOne of the biggest mistakes that I’ve seen business owners and entrepreneurs make in my 15 years in the marketing industry is that there is SO much confusion about how to define very basic business terms and having a clear understanding as to how they function and work together. Marketing and branding are very different yet, for any business to thrive, they need to work together cohesively and harmoniously. Here are a few important ways that marketing and branding are different.
Read MoreIt’s NEVER any fun to self-critique. We hate seeing warts on our business, hate feeling that we’ve somehow messed up or got it wrong, All too often, businesses miss critical steps in maintaining their brand ecosystem. And if you want your business to experience growth, it’s a necessary step toward building the business that your customers will LOVE and make you profitable.
That said, here are four indicators that your brand might need some work.
Read MoreHave you ever looked at your outdated logo or website and thought “I need to rebrand!”?
If this is you, you’re NOT the only one. Many businesses lack the know-how surrounding branding and what exactly it is and isn’t. So, before you go blowing up your business from top to bottom, let’s clear a few (really important) things up.
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