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With hundreds of thousands of books on marketing and branding, here are my top nine that have made a huge impact on me (all can be found on Amazon).
If you want to get started using chat marketing in your small business, here are six non-salesy lead generation ideas to use for Facebook Messenger, Instagram Direct Messaging, SMS, and email marketing.
Facebook and Instagram Ads are the perfect way to start growing your audience and reaching new customers! But the ad platform can be difficult to navigate (and you can waste ad dollars) if you don't know what you're doing. Here are five unknown reasons why Facebook Ads don’t work for small businesses.
A Look Inside the Zero Moment of Truth.
One of the biggest mistakes that I’ve seen business owners and entrepreneurs make in my 15 years in the marketing industry is that there is SO much confusion about how to define very basic business terms and having a clear understanding as to how they function and work together. Marketing and branding are very different yet, for any business to thrive, they need to work together cohesively and harmoniously. Here are a few important ways that marketing and branding are different.
It’s NEVER any fun to self-critique. We hate seeing warts on our business, hate feeling that we’ve somehow messed up or got it wrong, All too often, businesses miss critical steps in maintaining their brand ecosystem. And if you want your business to experience growth, it’s a necessary step toward building the business that your customers will LOVE and make you profitable.
That said, here are four indicators that your brand might need some work.
Have you ever looked at your outdated logo or website and thought “I need to rebrand!”?
If this is you, you’re NOT the only one. Many businesses lack the know-how surrounding branding and what exactly it is and isn’t. So, before you go blowing up your business from top to bottom, let’s clear a few (really important) things up.
Well, here we are in a new year. For a lot of people, 2020 was a big ole’ 💩 sandwich.
In some ways, it was for me too. Too many tears, too many sleepless nights, too much anxiety for what was going on outside of my own four walls.
But if I could describe 2020 in one word, it would be “metamorphic” – and here’s why.
Is your small business affected by the COVID-19 health crisis? Does your business have a communication plan in place? If not, you need to get one going NOW! Here's a blueprint to help you do it.
When it comes to building an audience for any business, there are a lot of content platforms that work well. Usually, you can find a way that works best given your resources and the amount of effort you're able to put into marketing yourself. But what about those times when there is no one around? That's where being a guest on a podcast comes in. It's a great way to find new audiences and spread your influence throughout the community.