A super-busy owner, CEO or public relations director needs to be proactive when it comes to successfully conducting a media interview. I've listed my top must-have on hand items to have when you need to be camera-ready in a hot second.
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Can the Future Hall-of-Famer recover from this fumble?
This past week has been quite the rollercoaster for future NFL Hall Of Famer, Peyton Manning. Accusations of alleged performance enhancing drug usage, specifically HGH (human growth hormone), came to light in a documentary “The Dark Side” produced by Al Jazeera, naming Manning and other professional athletes as part of a doping ring.
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I’m choosing to paint a silver lining and turn this into a bit of a learning lesson. Chevy probably has enough haters this week anyway. Without further adieu, here are four critical lessons that PR pros can learn from the social sensation that is #ChevyGuy.
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Over the past two weeks, I’ve witnessed everyone from Peyton Manning and Gwen Stefani to many of my pals in Indiana dump buckets of ice water on their heads like completely crazy people. Why? All in the name of ALS, or more commonly known as Lou Gehrig’s Disease. The brilliant philanthropic phenomenon that is the Ice Bucket Challenge has exploded all over the social space because of these five reasons:
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