If you want to get started using chat marketing in your small business, here are six non-salesy lead generation ideas to use for Facebook Messenger, Instagram Direct Messaging, SMS, and email marketing.
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Facebook and Instagram Ads are the perfect way to start growing your audience and reaching new customers! But the ad platform can be difficult to navigate (and you can waste ad dollars) if you don't know what you're doing. Here are five unknown reasons why Facebook Ads don’t work for small businesses.
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A Look Inside the Zero Moment of Truth.
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One of the biggest mistakes that I’ve seen business owners and entrepreneurs make in my 15 years in the marketing industry is that there is SO much confusion about how to define very basic business terms and having a clear understanding as to how they function and work together. Marketing and branding are very different yet, for any business to thrive, they need to work together cohesively and harmoniously. Here are a few important ways that marketing and branding are different.
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It’s NEVER any fun to self-critique. We hate seeing warts on our business, hate feeling that we’ve somehow messed up or got it wrong, All too often, businesses miss critical steps in maintaining their brand ecosystem. And if you want your business to experience growth, it’s a necessary step toward building the business that your customers will LOVE and make you profitable.
That said, here are four indicators that your brand might need some work.
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Facebook Messenger has 1.3 billion users. Yes, billion. Yet only 1% of businesses and brands use this communications platform. Why? There’s still a lack of education amongst marketers and business regarding chatbot functionality and messenger marketing best practices.
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